Savor Success
with SmallBite!
Small 
Bite offers effective qualitative research
by employing not only traditional methods but also a variety of emerging approaches, aiming to find optimal solutions.
Interview
Focus groups and in-depth interviews, organized and conducted by SmallByte, build a personal rapport with participants, whether in-person or online, for deeper insights.
Observation
We use ethnography such as Home visiting, Shadow tracking, Video ethnography, Town watching to bring unconscious behaviors to life.
UX/CX analysis
We use consumer journeys, mobile (photo) diaries, and user task analysis to visualize the various experiences.
SmallBite’s Optimal Solution
SmallBite’s Optimal Solution
SmallBite’s Optimal Solution
SmallBite’s Optimal Solution
SmallBite’s Optimal Solution
About
The founder and principal of Smallbite, Hosun(Sally) Lee has 24 years experience moderating, designing and seamlessly executing qualitative research projects. she delivered 300+ projects across a wide range of industry domains including FMCG, retail, Finance, QSR, entertainment, Platform business, beauty and luxury. She holds a Ph.D. in marketing from Yonsei University, Department of Business Administration, and is currently teaching marketing and marketing research at Yonsei University Graduate School of Business, University of Seoul, and Sungshin Women’s University.
